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Mornington Peninsula Vignerons Association



MPVA is the peak body representing grape and wine producers of Mornington Peninsula to promote the wines and region, to represent and advocate for the region’s wine industry to government and liaise with related industry and regional associations, and to provide technical and research support and activities to the wine industry. It is an independent, not-for-profit membership association, funded by members’ businesses, income from association-run events, with additional support from industry sponsors, and project-based ad hoc funding from all levels of government. MPVA’s Strategic Plan is focused on building on the success of the previous plan of the Mornington Peninsula region becoming known as Australia’s benchmark for Pinot Noir, with a concomitant growth in the reputation of our Chardonnay, Pinot Gris and Shiraz, whilst ensuring the sustainability of our businesses and environment for the future.